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Our Cookie Policy It's all in the detail

Our Cookie Policy It's all in the detail

Our websites use cookies to collect information. This includes information about browsing and purchasing behaviour by people who access our websites. This includes information about pages viewed, products purchased and the customer journey around our websites. Detailed information is set out in our Cookie Policy.

Cookie Policy


This policy applies to all Marks and Spencer Plc (“M&S”) owned and operated websites, both in the UK and in the international territories in which we operate. This includes M&S owned web pages which refer a user to M&S branded products and services which are provided by third party organisations.


Like most websites, M&S websites use cookies and other similar technologies which store or provide access to information stored in your devices including, web beacons, plug ins, APIs, and fingerprinting technologies which permit the identification and tracking of a device. For the purpose of this policy we use the term “cookies” to include any technology that stores or accesses information on a user’s device.

Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse M&S websites. They are used to ‘remember’ when your computer or device accesses our websites, or to identify you as an M&S customer when you visit other websites. They can be used for just the duration of your visit (“session cookies”) or they can be used to measure how you interact with services and content over time (“persistent cookies”).


In most cases cookies cannot be deployed without consent.When you first enter our websites, you will be shown a pop-up cookie notification banner. The banner informs the user that our site uses cookies and similar technologies. When you click ‘close’ on the banner, we deem you to have consented to non-essential cookies unless you have disabled them using your browser settings.


Some cookies collect information about browsing and purchasing behaviour when you access this website via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. We do not use cookies to collect or record information on your name, address or other contact details. M&S can use cookies to monitor your browsing and purchasing behaviour.


The cookies stored on your computer or other device when you access our websites are designed by:

  • M&S, or on behalf of M&S, and are necessary to enable you to a make purchases on our website;
  • third parties who participate with us in marketing programmes; and
  • third parties who broa dcast web banner advertisements on behalf of M&S.


Essential cookies

  1. We use essential cookies to deliver and maintain on-line services, including providing basic website functionality, remembering your basket content, facilitating transactions and payments, fraud prevention, and maintaining and securing our websites;and
  2. At an aggregated level, we use cookies to measure activity and engagement of visitors to our sites, and to provide data and statistics on how our website and services are used.

Essential cookies used for these purposes are deployed automatically for all users as soon as they enter our websites. If you wish to use our sites you cannot opt out of these cookies as they are an essential and integral feature.

Non-essential cookies

With your consent, we’ll also use cookies to:

  1. Improve the quality of our services and develop new ones
  2. Enable special website features such as widgets or embedded media files for example. These website features are not essential to the operation of the website but are intended to enhance user experience. They also allow us to develop and test new website features.
  3. Enable M&S to meet its contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

This includes cookies used to:-

Show personalised content based on your interests, preferences or location These types of cookies allow us to improve the way our websites and mobile apps work so that we can personalise your experience and show you content which is most relevant to you. For example, a product or service may only be available in a particular location and may be more relevant to you depending on where you are, or we might show you certain products or services that we believe are most relevant to you based on your previous browsing or purchasing behaviour.

Show personalised or generic adverts either on M&S or third-party websites We also use cookies to help us deliver online advertising that we believe is most relevant to you on our websites and third-party websites, including on social media such as Facebook, Instagram or Google. These types of cookies may collect information about your online attributes or behaviour, such as your device identifier and/or IP address, the website you arrived from and information about your browsing and purchase history or the content of your shopping basket. To help us to deliver online advertising that is relevant to you, we may also combine data we collect through cookies in the browser of your desktop computer or other devices with other data that we have collected, for example your purchases online and in store.

Deliver and measure the effectiveness of adverts Some cookies can tell us if you have seen a specific advert, and when you saw it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert. We also use cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent.


You can continue to use our website and complete transactions without consenting to cookies, but if you do this some website functionality may be impaired. Note - if you have already consented to cookies on our website, you can change your preferences by clearing cookies from your browser and re-entering our site. This will cause the pop-up banner to re-display and you can choose to use the site without consenting to cookies.


You can also disable cookies by changing your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below: -

For Microsoft Internet Explorer:

  1. Choose the menu "tools" then “Internet Options”
  2. Click on the "privacy" tab
  3. Select the setting the appropriate setting

For Google Chrome:

  1. Choose Settings > Advanced
  2. Under "Privacy and security," click "Content settings".
  3. Click “Cookies”

For Safari:

  1. Choose Preferences > Privacy
  2. Click on "Remove all Website Data"

For Mozilla firefox:

  1. Choose the menu "tools" then "Options"
  2. Click on the icon "privacy"
  3. Find the menu "cookie" and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu "Files" > "Preferences"
  2. Privacy


This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you only disable third party cookies, you will not be prevented from making purchases on our sites. If you disable all cookies, you will be unable to complete a purchase on our sites.


Cookie type

Key purposes


These cookies are essential to the basic operation of the website and cannot be disabled because the website will not function without them. These cookies are essential to the basic operation of the website and cannot be disabled because the website will not function without them.

They are used for various functions that allow the website to operate, including:

  • Setting language and directing a user to the correct site
  • Basket persistence and size
  • User identification, session ID, Log in detail to facilitate flow of data between browser and server
  • To differentiate between user device and set layout and display of pages
  • Redirects to new pages from old ones
  • Order tracking
  • Retain persistence of information in forms or online chats
  • Facilitating payments
  • Managing consents such as for the deployment of cookies or for marketing

Security functions including;

  • User authentication
  • BOT attack prevention,
  • Visitor prioritisation,
  • Performance optimisation,
  • Phased release for page updates


These cookies make your shopping experience easier. They enable basic functions such as seeing recently viewed products or searches.

Switching off these cookies will mean that areas of our website won’t work properly.

They are used for various functions to improve your shopping experience such as:

  • Displaying recently viewed products or searches,
  • Retaining previous basket contents,
  • Allowing non-essential widgets or videos to operate,
  • Allowing non-essential services such as store locators to work.


These cookies help us to learn what you’re interested in so we can show you relevant content while you shop on our site. Switching off these cookies will mean you see a generic version of the website, rather than content which is more relevant to you

They are used for various functions to tailor our website to your preferences and interests, including:

  • Visitor identification,
  • Targeted content based on location or preferences,Targeted content based on location or preferences,
  • To ensure consistent experience on the website,
  • To personalise display banners,
  • To display user generated content.


These cookies gather information such as how many people are using our site or which pages are popular to help us improve customer experience. Switching off these cookies will mean we are less able to gather information to improve your experience.

They are used to help us understand how you interact with our website, products and/or services so that we can better understand your needs. For example, we collect and analyse information about:

  • Visitor page views or movements around the website
  • Customer likes and preferences
  • Online and offline purchases


These cookies help us to learn what you’re interested in so we can show you relevant adverts on other websites. Switching off these cookies will mean you will see generic advertising on other websites, rather than ads which are most relevant to you.

They are used to:

  • Gather information from you on your device to display advertisements
  • Measure performance of advertisements
  • Coodinate marketing campaigns across a user’s devices
  • Share information gathered with other advertisers
  • Build user profiles
  • To support ad targeting on other websites
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